In Cuba, internet access is still very limited which gave us the opportunity to be inspired by the country without any online distractions and influences.
We got to meet photographer Leandro Feal who showed us this amazing old stadium where these pictures where shot. Nowadays it doesn’t serve as a stadium anymore, but the place does still have a huge social value.
Places like this are now the background of spontaneous encounters between people from all ages with various backgrounds and stories. The importance of social, face-to-face contact is still very present in Cuba which really was so special to experience.
‘Daily Paper and Havana Club partnered up not only to create a limited-edition Capsule Collection, but to support young talent by providing the opportunity to create and execute the collaborative collection’s official campaign in Havana, Cuba. The contest winners have been able to work with and be inspired by local and international professionals from the industry alike’. (Daily Paper, 2019)
‘Following over 500 competition entries, three winners were selected based on their creative portfolios. The winner in the fashion design category, Rosemary Pitts from London, was responsible for creating new Daily Paper x Havana Club apparel pieces inspired by their experience in Cuba. She then worked alongside photographer Marie-Louise Hodge from Amsterdam on the campaign’s creative concept and art direction which Hodge was responsible for photographing. Shaka Lion, the winning musician, produced and curated a soundtrack for a documentary film shot over the week, taking people behind the scenes on the entire project’. (Highsnobiety, 2019)
Link to the project video teaser